Stitch by Stitch produces handcrafted interior textile products with a contemporary edge. Founded by Graham after numerous trips to the remote Kutch region of Gujarat, it's aim is to create ethically produced home furnishings that preserve traditional handicrafts. Gujarat is an area famed for its embroidery, a skill that continues to be practiced by talented women artisans. Stitch by Stitch also develops felted wool rugs in the Himalayan region of Nepal with master weavers and spinners.
In 2010, Graham partnered with interior sales specialist Karen Sear Shimali. Stitch by Stitch has grown steadily, exhibiting at Maison et Objet in Paris and Decorex in London, and has been featured in magazines including World of Interiors, House & Gardens, Living etc. and Country Living.