Stitch by Stitch is a producer of handcrafted interior textile products founded by designer Graham Hollick, after several life-changing trips to the remote Kutch region of Gujarat, an area famed for its embroidery. There, he met a group of talented women embroiderers who inspired the first textile collection. Later, forays into the Himalayan region of Nepal led to developing products with master weavers and spinners there.
Graham was joined by a friend from college days Karen Sear Shimali in 2010. The company has since grown and has been exhibiting at the prestigious Paris design fair Maison et Objet and London's Decorex.